Spider-man: Brand New Day

Campaign Overview :
This advertising campaign will focus on
promoting the new marvel film “Spider-Man:
Brand new day” and change audience ideas and
views on spiderman following the previous film
“Spiderman: No way home” For this campaign
we will be developing and designing movie
posts, billboards, social media posts and
banners using a darker, more mature visual to
highlight the changes that are coming from the
new trilogy by designing and creating the visuals
to match this change.

Challenge statement:
Following the events of Spider-Man: No Way
Home, where Spider-Man is forgotten by the
world and his last of his family is killed, the
challenge of this campaign is to change
audience perception of Peter Parker/Spiderman
from the previous lighthearted, innocent, fun
superhero movie and introduce a more mature,
isolated, and depressed character. We want to
set a new tone for the next era of the franchise
following a four year time jump from the
previous film and highlight the fresh start and
the new themes, ideas and changes set in the
new movie. The story is changing and the visual
marketing and design needs to evolve too.