Roborock Robot Vacuum Campaign

Love Leaves A Trail: Rover Follow's Every Step

The Brief: The Roborock Saros Rover Robot Vacuum campaign focuses on the products ability to move up and down stairs instead of only staying on one floor. This campaign will highlight the issue that cleaning anything other than a one-story house is a huge inconvenience that many avoid since everyday life happens on all floors, not just one, and offer them a solution with this product that frees up time and significantly reduces the amount of stress the task of vacuuming causes them

The Answer: Homes filled with love are constantly creating messes. Kids run up and down the stairs, pets trail in with dirty paws.. Your life at home is constantly moving up and down, leaving a trail in its path and Roborock vacuum follows the trail life leaves behind.

For this campaign we will focus on the inevitable, everyday mess from life lived at home created by the people and pets we love the most, and position roborock as the solution, following that trail and cleaning wherever life happens, no matter what floor it's on.

The Roborock Saros Rover isn’t just cleaning floors:
It’s keeping up with life across every level of the home.