Keurig X Stranger Things

Stay Grounded When The night Gets Strange

The Brief:
Create a campaign that encourages people to stay home and use keurig’s wide selection of cafe-quality products at home instead of investing into coffee shops everyday. we want to position Keurig as being the better choice instead of a compromise, and that brewing your own coffee in the comfort of your own home is much more immersive, cozy and rewarding

The Answer:
For this campaign, the idea of “The Upside Down” inspired by the show "Stranger Things" and is used as a visual metaphor for the nightmares and darkness seen outside our world slowly coming for you. The world around is becoming disoriented, threatening and dangerous while home stays grounded in the light remaining a place of comfort. Using Keurig at the centre of the light, acting as a barrier and keeping you grounded in our reality, we can position the product as the solution and the safety blanket- protecting you from the monsters of the night.

This campaign includes highly photoshopped posters and billboards, limited edition coffee flavours that correspond with the shows release date and keep the audience engaged with the campaign, a social media watch party and new merchandise

The result of this narrative driven campaign blends a huge culturally reverent show thats guaranteed to have the young generation interested with Keurig acting as our hero, not just as a simple convenient option but simply the best option