Roborock Rover Robot Vacuum Campaign:

Insight:

"Life with family and loved ones moves through every level of the house and yet most cleaning stops at just one of them"

​

Overview: 

Roborock is a international home technology brand founded in 2014, known for its robotic home cleaning products hoping to help simplify and make everyday tasks. The company’s main messaging and mission statement is to help solve household cleaning struggles and allow their customers to focus less on cleaning and more on what makes their quality of life better

​

Summary: 

The Roborock Saros Rover Robot Vacuum campaign focuses on the products ability to move up and down stairs instead of only staying on one floor. This campaign will highlight the issue that cleaning anything other than a one-story house is a huge inconvenience that many avoid since everyday life happens on all floors, not just one, and offer them a solution with this product that frees up time and significantly reduces the amount of stress the task of vacuuming causes them

​

Target Market: 

The target audience of this campaign will be homeowners and family members ages 30-55. As this age group typically has  busy families with pets and children and can relate and connect to the issue that life moves through every level of the home, and so does the mess. Yet, typical vacuums stop at one.

​

​Campaign Idea:

Homes filled with love are constantly creating messes. Kids run up and down the stairs, pets trail in with dirty paws.. Your life at home is constantly moving up and down, leaving a trail in its path and Roborock vacuum follows the trail life leaves behind.