Spider-Man: "Brand New Day" Campaign

Challenge statement:

Following the events of Spider-Man: No Way Home, where Spider-Man is forgotten by the world and his last of his family is killed, the challenge of this campaign is to change audience perception of Peter Parker/Spiderman from the previous lighthearted, innocent, fun superhero movie and introduce a more mature, isolated, and depressed character. We want to set a new tone for the next era of the franchise following a four year time jump from the previous film and highlight the fresh start and the new themes, ideas and changes set in the new movie. The story is changing and the visual marketing and design needs to evolve too. 

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Campaign Overview : 

This advertising campaign will focus on promoting the new marvel film “Spider-Man: Brand new day” and change audience ideas and views on spiderman following the previous film “Spiderman: No way home” For this campaign we will be developing and designing movie posts, billboards, social media posts and banners using a darker, more mature visual to highlight the changes that are coming from the new trilogy by designing and creating the visuals to match this change.